After a data breach is disclosed, stock prices fall an average of 5%

Data security breaches can negatively impact an entire organization – including sales, marketing and IT – and have a significant negative impact on company finances and shareholder value, according to a new Ponemon research study. Specifically, the study found that the stock value index of 113 companies declined an average of five percent the day the breach was disclosed and experienced up to a seven percent customer churn. What’s more, thirty-one percent of consumers impacted … More

from Help Net Security http://ift.tt/2qmv6qv

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